My husband and I have had great pleasure in our professional interactions with Dana Armstrong of Squam Lake Rentals LLC over many years. From the very first inquiry with Dana about a seasonal cottage rental on Squam Lake, NH to our subsequent years of annual rentals with her agency, we have always found Dana to be very kind, thoughtful, and willing to help us with our questions, needs, and desires for a wonderful vacation. She is especially attentive to detail and responds quickly to any correspondence. When our plans had to change one year, she worked very hard to find us an alternative solution. We highly recommend Dana as her kindness and integrity are beyond reproach.

Scott G. S. Nachbar & John Mark S. Nachbar

Springville, NY

Rating—5 stars

After renting houses on Squam and Little Squam for many years, we finally decided to buy a house of our own on Little Squam.  Switching from renting other people’s houses to renting out a house of our own was a bit unnerving since we live almost 400 miles away, but Dana took on the job of helping us with everything we needed. 

In ten years of renting out our house, Dana has consistently found people who have treated our home and our possessions with respect. Over time, we found ourselves in the enviable position of renting almost exclusively to people who would return year after year, and I didn’t have to worry about renters not taking care of our property.  Dana was able to find good renters who loved our house and treated it as if it were their own.  Once in a while when a problem would arise, Dana used her tactful ways to arrive at a satisfactory resolution for all involved.  And when more urgent situations arose, such as needing to find, on short notice, someone to clean our house between renters, Dana put herself out 110% and found a good person in a dwindling market—something that would have been very difficult for me to do living 400 miles away.  Despite living so far away, I have always been able to rest comfortably that Dana was there to help when the need arose. She has been a valued friend in addition to being an excellent realtor, and we will be forever grateful.

Rick and Karen Cusworth

Cranbury, NJ

There are, of course, three elements to the services  Squam Lake Rentals provides: Dana, her actual services and peace of mind.
 I must say that Dana is the most charming and competent professional I have had the pleasure of working with. She has the old world charm and the new world gift of caring about and understanding every person with whom she works. She is thoughtful in every way, which is so helpful and appreciated.
The services that Dana’s Squam Lake Rentals provides are comprehensive and so valuable to a rental property owner located in a remote location. Dana knows all of her customers, and I feel that she matches their personalities, living habits and Squam needs with the Moore Cottage preferences [ie, only 5 mph on that road!] She manages every aspect of the rental business from coordination with James, our dedicated caretaker, to the accuracy of the offering sheet, to tax collection. banking relations, and payment and accurate completion of IRS forms.
It is a pleasure working with Dana, and it allows personal enjoyment of Moore Cottage in the off-season without the normal worry of operating a rental business. It is also a pleasure to have clients who appreciate and value what we try so hard to have the Moore Cottage offer. Many thanks to Dana and our clients.
Moore Cottage

Dana Armstrong is simply the best real estate person I have ever dealt with. Her assistance in planning our three generation family get together was invaluable, but more importantly, she truly cares. From finding the perfect home, to referrals for boat leasing, area activities for young and old, she represents the owner well and really wants a perfect visit for all to her Squam. She is a charming and very special lady. Thank you Dana.

Harry and Joan L.


Dana Armstrong has undertaken various sales and rental projects for me over the years. I am delighted to say that she is truly exceptional and extraordinary in every way. Dana is extremely knowledgeable, amazingly caring, has an astonishing work ethic, and has consistently delivered an unexpected spectrum of services far beyond my wildest expectations.

Dana’s vast knowledge comes from her extensive career spanning many decades, focused specifically on Lakes Region real estate.  She has an unmatched, deep understanding of the subtleties of the region, buyers, sellers, and renters.

Dana truly cares for and about her customers, and demonstrates her commitment, day in and day out, through her intense and comprehensive service level.  Dana goes far, far beyond what one typically expects from a real estate agent.  On a daily basis, she is substantially involved doing things for her customers that exceed conventional expectations and practices. And everything Dana does, she does extremely well – I can count on her to ‘have my back’ !!

In addition to her deep knowledge, dedication, caring, and work ethic, Dana is extremely warm, charming, and engaging.  She has a natural ability to engage with all personality types and build very cordial and productive relationships.

As a long-time visitor and resident of the Lakes Region, I can say without question that Dana Armstrong is the only person I would entrust with my real estate sales or rental business.  Her qualities and commitment truly make a huge difference.

John Barry

Holderness, NH

I am delighted to provide a testimonial for Dana in regard to her activities as a realtor inter alia specialising in rental properties in the area of Squam Lakes. Our home is in London England and renting a cottage for a vacation in a location which is not just some 3500 miles away from London but also involves transatlantic flights, car hire and boat hire, is a challenge. It is a challenge which,with Dana’s highly professional help,we have accomplished successfully every other year since 2005. While her client is the owner of the rental property, we have always been made to feel that we are not just valued renters but also she has gone out of her way to arrange that our particular needs are well looked after. In short she ensures that her renters leave feeling not only very satisfied with the service provided by her but also wanting to rent through her office again which is a plus for the rental owner.
Stewart Douglas-Mann

Retired Investment Banker

Dana Armstrong did an excellent job of providing clarity to a complex rental situation. Her standard contract provided for details I would’ve overlooked left to my own. Having prior experience with the property, I knew what to expect. She made sure that the property was provided to us as described and the deposits were handled professionally. It was a marvelous experience for my extended family and myself.  I would certainly choose her again to find another property if the need arises.

John Rich

Garden Valley, Idaho